Cool head, warm heart, working hands
As a former Designer, I believe clarity creates motivation. I enjoy helping teams understand a problem, make decisions and move forward together.
I’m a Product Manager at Ricardo with more than eight years of experience across digital marketplaces, car subscriptions and B2B Software-as-a-Service. My work connects customer needs, UX, technology and business models, from the first problem definition through launch and continuous improvement.
At Ricardo, I own the purchase and transaction journey across web, iOS and Android.
I built my first website at 12. That curiosity took me into UX design and front-end development, then an M.A. in Design Entrepreneurship and a career in product management. I still enjoy moving between the bigger questions, such as what should we build, and why?
Alongside my product work, I teach presentation skills and speak about practical applications of AI.
Outside work, I build and run projects including FlexDrive and my watch magazine, Three-Quarter Plate. You’ll also find me training for HYROX or playing the drums.
You can read all references of people I had the chance to work with on my profile at LinkedIn.
“Ferdinand was one of those rare hires where you feel that you gotta get this guy on board almost from the moment you first talk to him. He’s smart, he’s skilled and he communicates really well, everything you might be looking for. Luckily for us, we did manage to convince him to come on board and once he started, he also showed us that he has massive amounts of drive and proactivity married to a good dose of pragmatism. I mean, what more would you want from a Product Manager? Clear recommendation from my side, both as a PM and for future leadership roles – he’s got what it takes, no doubt about that.” Marcel Hegnauer
“Ferdinand is a reliable self-starter, a thoughtful communicator of his ideas, and a respectful team-player.” Dr. Philipp Hartmann
“Ferdinand is an open and honest person giving constructive feedback. I can recommend Ferdinand as a mentor, who besides his expertise also brings humor and lots ot motivation to the table.” Bettina Pöttscher
“Ferdinand is one of the few people I know that can ‘argue’ design decisions to non-designers and was always keen on validating his designs with customers.” Jan Biller
“Ferdinands work resulted into a remarkable amount of patients coming from dentists online research.” Kirsten Falk