Cool head, warm heart, working hands
With clarity comes motivation.
Once things start to make sense, the fun of creation arrives automatically. Understanding customer needs, shaping a convincing direction, testing assumptions and bringing the right people together to make progress. My background in entrepreneurship, UX design and front-end development helps me connect business strategy with the practical realities of building products.
For more than eight years I’ve been working in Product Management. From early concepts and customer problems to validation, launch and continuous improvement. My experience ranges from B2B SaaS (ahead) and mobility subscriptions (Carvolution) to consumer marketplaces (Ricardo and tutti.ch).
Beyond my product work, I teach presentation skills in the Master’s programme at the Bern Academy of the Arts and speak about applied AI, innovation and digital marketplaces.
I am also the founder of FlexDrive, Switzerland’s comparison platform for car subscriptions, and publish Three-Quarter Plate, an online magazine about mechanical watches.
Read all references of people I had the chance to work with on my profile at LinkedIn.
“Ferdinand was one of those rare hires where you feel that you gotta get this guy on board almost from the moment you first talk to him. He’s smart, he’s skilled and he communicates really well, everything you might be looking for. Luckily for us, we did manage to convince him to come on board and once he started, he also showed us that he has massive amounts of drive and proactivity married to a good dose of pragmatism. I mean, what more would you want from a Product Manager? Clear recommendation from my side, both as a PM and for future leadership roles – he’s got what it takes, no doubt about that.” Marcel Hegnauer
“Ferdinand is a reliable self-starter, a thoughtful communicator of his ideas, and a respectful team-player.” Dr. Philipp Hartmann
“Ferdinand is an open and honest person giving constructive feedback. I can recommend Ferdinand as a mentor, who besides his expertise also brings humor and lots ot motivation to the table.” Bettina Pöttscher
“Ferdinand is one of the few people I know that can ‘argue’ design decisions to non-designers and was always keen on validating his designs with customers.” Jan Biller
“Ferdinands work resulted into a remarkable amount of patients coming from dentists online research.” Kirsten Falk