Ever read a horoscope? Some of them might seem shockingly accurate. “You’ve proven to flexible in situations where people wouldn’t have expected it from you.” You start thinking and this seems to fit – you have been suprisingly flexible when people didn’t expect it from you!
A few months later it’s launch day. Your product hits the light of day, there are people visiting your website, your onboarding works. Still nobody buys. But why? Didn’t you identify exactly the problems that need to be fixed?
When talking to potential customers, always let them talk. If you’re proposing a solution to a problem, ask them how that problem ranks against others they are facing at the moment. Ranking those problems, zooming out and seeing the whole picture will let you know about your customer’s willingness to spend money on your product.